The Brief – For Good Old Times
TThe production company Missart reached us in 2018, asking to deliver an integrated communication plan for its latest film project. The film name was For the Good Old Times. Most importantly, the plan was supposed to include targeting, positioning, event management and delivery of social media strategy. Moreover, we were tasked with coordination of the work of several other marketing agencies engaged in the film promotion. Firstly, the campaign aimed at influencing key stakeholders. Secondly, it aimed at enabling the film For Good Old Times reach its target audiences.
Outlining Marketing Strategy
We created a complete marketing and communication strategy, outlining the target groups and their interests. Most importantly, the marketing plan combined both traditional and digital marketing tools. To clarify, the target groups were of different age and backgrounds and a different approach was necessary.
Furthermore, our team successfully outlined and executed social media strategy, blending Facebook, YouTube influencers and Instagram. To engage target audiences from a different age group, we had to use different communication channels. So we did national TV and radio advertisements and an outdoor advertising campaign. Likewise, to get more engagement, we produced native ads, placed in some of Croatia’s most read web portals.
We were especially proud of two events delivered for the client. Because we were trying to reach two different target groups, we have decided to organize two events. The first was aiming at younger audiences, such as students, so we decided that one of them must be casual. After location scouting and brainstorming, we decided to organize it in one of the most vibrant Zagreb pubs called Pivana. The event was followed by a press conference, dedicated to the memory of one of the greatest Croatian actors Ivo Gregurević. That is to say, the late actor gave his last interview during the filming of For the Good Old Times. The Premiere, the special event aimed at some of the most prominent people from the Croatian public scene was held in Cineplexx.